Branding and Graphics

Bashen Corporation

Developed a visual and messaging campaign for Bashen Corporation to promote diversity, inclusion, and compassionate leadership with the empowering theme "b the difference." The campaign features warm human imagery and a clean aesthetic, emphasizing unity through circular graphics and a calming color palette. Multiple layouts showcase various aspects of inclusivity, aligning with Bashen's commitment to advancing equity in the workplace through education, advocacy, and innovative DEI solutions.